Mumm Champagne and their Lightweight Bottle

Good day to you! As a first time visitor, we'd like to welcome you to Champagne Toff.

So ladies and gents, its appears that the bods at Pernod Ricard feel it necesary to alter the weight of the chapagne bottle.  Their new bottle which has undergone a trial weighs 835g rather than the traditional 900g.

The benefit per truck is reported to be 4000 extra bottles, not bad considering the crazy fuel costs and duties… however my friends will this affect the prestige of the wine with a ‘cheaper’ ‘lighter’ bottle? or will consumers give a monkeys?

Tags: lighter champagne bottles, mumm champagne